My Story
How I Got Started
I first discovered digital marketing when I was 16 years old. I remember sitting at home and googling “How to make money online” Keep in mind this was in 2014 and at the time online resources were a lot more scarce. My first introduction to the space was a sketchy guy teaching people how to do affiliate marketing through Clickbank. I can’t remember his name, just that he ended up getting in trouble for fraud at some point later in his career. I suppose it was a good thing that I wasn’t yet old enough to sign up as a Clickbank affiliate. Even though I wasn’t applying my knowledge I spent many nights in high school filling up notebooks learning about Facebook ads, and email marketing, and trying to wrap my head around SEO. Although I wasn’t rolling in dough I was beginning to build a foundation that would carry me throughout my career future.
When I turned 18 I decided to take a year off before starting university and attempt to build my own digital marketing agency. I promised my mom I’d give it one year and if I wasn’t able to make a full-time income I’d go back to school. I was able to work with a couple of small businesses to build simple websites and manage their Instagrams but as an 18-year-old, fresh out of high school, my biggest flaw was not being able to convince business owners I was the right person to help them grow their business, even despite my passion for the industry.
During university, I spent my spare time attempting to drop-ship products and build eCommerce stores. Like any good marketing and entrepreneurship student, I had plenty of little failed projects. Thank goodness for those projects too, because by the time I graduated had not only a strong foundation of practical knowledge to go alongside all the theory I learned in university.
About me
I’m a Marketing professional with a BBA degree from Mount Royal University, specializing in Marketing with a minor in Innovation and Entrepreneurship. My passion lies in crafting compelling brand stories through strategic sales channels.
I believe that every published sales channel presents an opportunity to build a narrative that resonates with customers, leaving a lasting impression of the brand. What sets me apart is my ability to deliver both technical results and maintain consistent brand messaging online. In today’s fast-paced world, finding someone who can excel in both areas is a rarity.
I thrive on tackling new challenges and working on innovative projects. I see every problem as an opportunity for creative problem-solving. I firmly believe that with the right approach, anything can be accomplished. This is what makes my work exhilarating – constantly seeking new ways to innovate and discover the best solutions.
By combining my technical expertise, strategic mindset, and passion for innovation, I bring a unique perspective to every project I undertake. I strive to deliver results that not only drive business growth but also leave a lasting impact on customers.
Strengths
The Gallop Strength Finder test is a personality assessment designed to identify a person’s natural strengths. It takes users through a series of questions and assigns them their top 5 CliftonStrengths out of an option of 34 CliftonStrengths. Click Here to learn more about the personality assessment.
1. Focus
People exceptionally talented in the Focus theme can take a direction, follow through and make the corrections necessary to stay on track. They prioritize, then act.
2. Restoration
People exceptionally talented in the Restorative theme are adept at dealing with problems. They are good at figuring out what is wrong and resolving it
3. Individualization
People exceptionally talented in the Individualization theme are intrigued with the unique qualities of each person. They have a gift for figuring out how different people can work together productively.
4. Analytical
People exceptionally talented in the Analytical theme search for reasons and causes. They have the ability to think about all of the factors that might affect a situation.
5. Input
People exceptionally talented in the Input theme have a need to collect and archive. They may accumulate information, ideas, artifacts, or even relationships.
Myers-Briggs Results
The Myers-Briggs Test is a personality test that categorizes you into one of 16 personality types. It does so by testing whether you tend towards extraversion or introversion, and seeing which internal tools you use to make decisions and navigate yourself through the world. to learn more Click Here.
- Extraversion – Intraversion
- Sensing – Intuitive
- Thinking – Feeling
- Perceiving – Judging
ENTJ
The Rational Commander
The ENTJ primarily is Extraverted, Intuitive Thinking, and Judging. They gather information to construct their creative visions but rarely hesitate for long before acting on them. If there’s anything an ENTJ loves, it’s a good challenge, big or small, and they firmly believe that given enough time and resources, they can achieve any goal. This quality makes people with the Commander personality type brilliant entrepreneurs, and their ability to think strategically and hold a long-term focus while executing each step of their plans with determination and precision makes them powerful business leaders.